We collect or use the following information to provide services and goods, including delivery:

·       Names and contact details

·       Addresses

·       Purchase or account history

·       Payment details (including card or bank information for transfers and direct debits)

·       Website user information (including user journeys and cookie tracking)

·       Information relating to compliments or complaints

We collect or use the following personal information for dealing with queries, complaints or claims:

·       Names and contact details

·       Address

·       Payment details

·       Account information

·       Purchase or service history

·       Customer or client accounts and records

·       Financial transaction information

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
•    Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
•    Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
•    Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
•    Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
•    Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
•    Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
•    Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for collecting or using personal information to provide services and goods are:

·       Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

·       Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

·       Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

·       Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

·       At Blooms & Threads, we occasionally use personal information in ways that support our business and enhance the customer experience—without causing harm or infringing on privacy. This is known as legitimate interest. For example, we may analyse order patterns to improve our product range, or use customer feedback to refine our packaging and delivery process. We might also send occasional updates about new collections or seasonal offers to customers who’ve previously purchased from us, provided it’s relevant and expected. We always balance our business needs with your rights and expectations. If we use your data under legitimate interest, it’s because we believe it benefits both you and us—by making our service more thoughtful, efficient, and responsive.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:

·       Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

·       Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

·       Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

·       Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

·       We collect and use personal information such as names, contact details, and order history to respond to customer queries, complaints, or claims. This is necessary to provide timely and accurate support, and to resolve issues fairly and efficiently. It’s in both our customers’ and our business’s legitimate interest to ensure that any concerns are addressed promptly and appropriately. Using this information allows us to verify orders, investigate problems, and offer resolutions such as refunds, replacements, or clarifications based on accurate records. We only use the minimum information required, and we handle it with care and confidentiality. The benefit to the customer, receiving a fair and informed response, clearly outweighs any minimal risk, especially as we do not use this data for unrelated purposes or marketing without consent.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

·       Directly from you

·       Publicly available sources